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ITMedia Consulting is an independent research and advisory firm specialising in digital media, content markets and convergence.

The firm combines economic research and strategic advisory, supporting clients in navigating the transformation of the media and digital ecosystem.

 

ITMedia Consulting provides expertise in market analysis, business strategy, regulation and competition policy, working with policymakers, regulators, operators and digital platforms.

Its independent approach, international perspective and deep market knowledge enable ITMedia Consulting to deliver high-quality, tailored solutions.

Highlights

Mediaset's Race With Sky Heats Up

Mediaset SpA (MS.MI) will offer on-demand TV through a new digital terrestrial decoder starting Nov. 20, as it boosts its pay-TV offering with two new movie channels and targets 4.5 million users next year in an increasingly competitive race with rival News Corp.'s (NWS) satellite unit Sky Italia.

[...] Mediaset has attempted to offset the structural decline in free-to-air TV and advertising revenue by betting on its pay-TV offer and aiming it at the lower end of the market, with a cheap mix of TV series, movies and soccer matches.

[...] Analysts agree that Mediaset's pay-TV offering may get a boost from the analog-to-digital switchover in the country and due to be completed in 2012. Rome-based research company ITMedia Consulting estimates that in 2011 almost 22 million households will be digital, with a penetration of 92%.

The Wall Street Journal, 19 Novembre 2009
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