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ITMedia Consulting is an independent research and advisory firm specialising in digital media, content markets and convergence.

The firm combines economic research and strategic advisory, supporting clients in navigating the transformation of the media and digital ecosystem.

 

ITMedia Consulting provides expertise in market analysis, business strategy, regulation and competition policy, working with policymakers, regulators, operators and digital platforms.

Its independent approach, international perspective and deep market knowledge enable ITMedia Consulting to deliver high-quality, tailored solutions.

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Il mercato televisivo in Italia: 2009-2011 - Aspettando la ripresa

16 Novembre 2009

A fine 2009 il mercato televisivo italiano – canone, pubblicità, abbonamenti e servizi a richiesta all’utente finale - raggiungerà complessivamente €8.4 mld. Con una crescita di poco superiore al 1% annuo varrà, a fine 2011, €8,9 mld.
L’andamento del mercato sarà condizionato dalla crisi economica. La pubblicità cala nel 2009 e torna a crescere solo nel 2011 (-2,1% annuo sui 3 anni), la pay-tv cresce (7,2% annuo) grazie all’offerta DTT e alla diffusione, seppur limitata, della IPTV.

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