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ITMedia Consulting is a economic research and consulting company operating in the field of video content and digital media.

What distinguishes ITMedia Consulting is its focus on the digital transition, with an established competence on market analysis, business development, regulation & competition policy, content accessibility and convergence between media - internet - telecommunications.

 

ITMedia Consulting has improved its expertise by working with international clients, such as policy makers, competition and regulatory authorities, operators - incumbents, new entrants, streaming services and digital platforms - and proposing itself as point of reference to face challenges of the digital transformation.

An innovative approach, highly-skilled top management, its international dimension, reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.

Hightlights

Next-Generation Television: the Over-the-Top Challenge

15 Marzo 2011

 

NGTV_2011_3

Key findings

  • La Next-Generation Television è ancora ad uno stadio iniziale, ma, grazie allo sviluppo di dispositivi video web-enabled, se ne prevede una forte crescita.
  • L'Over-the-Top guiderà questa crescita: nel 2014 varrà quasi EUR 3 miliardi.
  • Se inizialmente la pubblicità sembra essere il modello di business favorito dagli operatori, in futuro il mercato dell'OTT punterà maggiormente su modelli a pagamento.
  • Ricavi e modelli di business approfonditi attraverso previsioni di mercato e case studies.

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