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ITMedia Consulting is a economic research and consulting company operating in the field of video content and digital media.

What distinguish ITMedia Consulting is its focus on the digital transition, market analysis, business development, regulation & competition policy, content accessibility and convergence between media - internet - telecommunications.

 

ITMedia Consulting has improved its expertise by working with international clients, such as competition and regulatory bodies, operators - incumbents, new entrants, streaming services and digital platforms - and proposing itself as point of reference to face challenges of the digital transformation.

An innovative approach, highly-skilled top management, its international dimension, reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.

Hightlights

The Tv Market in Italy 2015-2017 - First signs of recovery and changes

  • In 2015, the TV market shows the first signs of recovery after a long period of recession: total earnings have slightly grown of 0,6% from the previous year.
  • The diffusion of platforms, after years of stagnation, is starting to change: Broadband TV will triple its accesses and will become the primary modality in 900.000 homes compared to the actual 300.000.
  • In 2016 total earnings will still be growing and by the end of 2017 the market will reach €7,9 billion, at a annual average of +1,8% over the period considered.
  • Advertising is still suffering the lingering conjunctural effects: though growing, the CAGR will be limited to +0,95%, driven primarily by the thematic channels.
  • The pay-TV segment, despite the expected decline for DTH satellite, will increase in the considered period by +3,45%, thanks to the development of DTT offer and especially of Broadband TV.
  • Mediaset, Rai and Sky Italia account almost for the entire market, with a combined share of 94%, that will decrease by 1 percentage point in 2017 as a result of the development of Broadband TV players.
  • In advertising Mediaset will remain the main operator, with over half of the revenues.
  • In the pay-TV segment Sky still keeps its leadership, even if showing a clear decreasing trend, shifting from 80% to 72% of the market.  Mediaset Premium is growing, as well as the Other Operators component, driven by broadband TV and VOD.

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