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ITMedia Consulting is a economic research and consulting company operating in the field of video content and digital media.

What distinguish ITMedia Consulting is its focus on the digital transition, market analysis, business development, regulation & competition policy, content accessibility and convergence between media - internet - telecommunications.

 

ITMedia Consulting has improved its expertise by working with international clients, such as competition and regulatory bodies, operators - incumbents, new entrants, streaming services and digital platforms - and proposing itself as point of reference to face challenges of the digital transformation.

An innovative approach, highly-skilled top management, its international dimension, reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.

Hightlights

8 November 2010

The Italian TV market is digital. At the end of 2010 less than 20% of households have analogue TV.

DTT is the most common platform, and, at the end of 2010, it covers more than 50% of households; this percentage goes beyond 2/3 if we refer to only the digital market.

After a rather unfavourable time, due to the economic crisis, in the next 3 years the Italian TV market will grow at an average rate of 3.4%.

Despite a great dynamism, the market is highly concentrated, as three players share more than 90% of the market.

As for TV advertising, Mediaset will remain leader and Sky will do the same with pay TV. Although Sky's core business market share has decreased, it will start to grow again in terms of value and subscribers and it will also become an important player in the advertising market thanks to the increase in its free DTT offer.

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