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ITMedia Consulting is a economic research and consulting company operating in the field of video content and digital media.

What distinguish ITMedia Consulting is its focus on the digital transition, market analysis, business development, regulation & competition policy, content accessibility and convergence between media - internet - telecommunications.

 

ITMedia Consulting has improved its expertise by working with international clients, such as competition and regulatory bodies, operators - incumbents, new entrants, streaming services and digital platforms - and proposing itself as point of reference to face challenges of the digital transformation.

An innovative approach, highly-skilled top management, its international dimension, reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.

Hightlights

The New Report by ITMedia Consulting - The TV Market in Italy: 2017-2019

THE NEW REPORT BY ITMEDIA CONSULTING ON THE ITALIAN TV MARKET

THE TV MARKET IN ITALY 2017-2019

How TV changes in Italy

After the clear signs of recovery in the previous two years, culminated with a +5.4% last year, the TV market in 2017, monitored by ITMedia Consulting in the eleventh report The Television Market in Italy: 2017-2019, shows contradictory signals within a context of substantial downturn: if, on the one hand, pay-TV continues to grow, on the other hand, the decrease in license fee revenues, deriving from the lower revenue in the electricity bill and the substantial levelling of advertising, mean that in 2017 the market as a whole will close with a negative figure, around 1% compared to 2016. If we consider only the resources of the market, advertising and pay-TV, the overall market grows at a rate of over 1%.

Is this a first decline which anticipates another period of crisis or is it mainly linked to cyclical factors (license fee reduction)?

The new report is analyzing the new scenario, outlining with data, tables and charts, the changes that will take place in the next three years. The report provides growth forecasts for the overall market as well as individual resources (license fee, advertising and subscriptions), from different platforms (terrestrial, satellite, Broadband TV), and the market shares of the main players in Italy (RAI, Mediaset, Sky and minor players).

For further information or to buy the report, click here or This email address is being protected from spambots. You need JavaScript enabled to view it.

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