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Where content meets convergence

ITMedia Consulting is a research and consulting company working in the field of digital content and media.

What distinguishes the company is its international dimension; its distinctive feature is its focus on the digital transition, content accessibility and convergence between media - internet - telecommunications.

 

ITMedia Consulting has improved its expertise by working with operators - incumbents, new entrants and regulators - on international markets and proposing itself as point of reference to face challenges of the digital environment and convergence.

An innovative approach, highly-skilled top management, an international dimension, its reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.

Hightlights

Google to enter TV market

Google is to enter the TV market: in May 2010, the company, in conjunction with partners including Sony, Intel, DISH Network, Best Buy, Adobe and Logitech, announced the launch of Google TV, which will enable users to search the web while watching programmes and to consume web content through a new generation of televisions and set-top boxes. These devices can be controlled by a wireless keyboard or mobile phones. Social networking and other popular applications and services will be key drivers for Google TV. The devices will run the Google Chrome web browser and will also have the capability of running apps from the Android platform. It will theoretically work with any TV set. However, Sony will deliver a line of connected TVs and Blu-ray players integrating Google TV on the US market from autumn 2010. Users will be able to access linear TV channels, as well as surfing the internet and using applications such as Adobe Flash. Video content will be drawn from Netflix, Amazon Video On Demand and YouTube. One of the reasons which pushed the Internet search engine giant to enter the television sector with such an ambition plan should be found in the opportunities coming from the TV advertising market: around $70 billion is spent annually on TV advertising in the United States, which is far more than is currently spent on Internet advertising. Furthermore, television captures a wider and broader audience than Internet and the average American watches five hours of TV per day. In addition, escalating broadband penetration can support Google’s goals, together with the wide availability of content online. The support of TV manufacturer Sony and the sale of its connected TVs may lead to an acceleration of the project.

L'articolo è estratto dall'ultimo numero di Turning Digital, la newsletter quindicinale focalizzata sui temi della TV digitale e dei broadband content ed è parte dell'offerta multiclient di ITMedia Consulting.

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