Welcome

Where content meets convergence

ITMedia Consulting is a research and consulting company working in the field of digital content and media.

What distinguishes the company is its international dimension; its distinctive feature is its focus on the digital transition, content accessibility and convergence between media - internet - telecommunications.

 

ITMedia Consulting has improved its expertise by working with operators - incumbents, new entrants and regulators - on international markets and proposing itself as point of reference to face challenges of the digital environment and convergence.

An innovative approach, highly-skilled top management, an international dimension, its reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.

Hightlights

On 2 April, Spain completed its digital switchover. According to the latest figures published by the Association of Electronic and Telecommunications Industry (ASIMELEC), DTT coverage has reached 98.13% of the population, while DTT penetration reached 83.6% of Spanish homes at the end of February.

Over 28.4 million DTT boxes were sold between March 2003 and February this year. There are 8 public and 24 private channels, but Mediapro’s Gol TV is the sole channel to cover sport and its DTT subscribers already amount to more than 150,000.

A goal for the industry will be to develop quality content because most of the strictly digital channels broadcast old or low quality programs. Furthermore, some of them have rented their space to teleshopping firms, even though this is prohibited by DTT rules.

According to ASIMELEC, the digitalization of TV won’t be completed before 2015, when the 3D DTT, HD DTT, interactive DTT and the distribution of the digital dividend have been concluded.

DOWNLOAD HERE
OUR LASTEST REPORT
Every year ITMedia Consulting publishes a multi-client research exploring the hot topics in digital communications.
click here to find more

ITMedia Consulting uses cookies to make this website better. You can change your cookie settings at any time. If you continue without changing your browser settings, we'll assume that you are agreeing to our use of cookies.

info