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Where content meets convergence

ITMedia Consulting is a research and consulting company working in the field of digital content and media.

What distinguishes the company is its international dimension; its distinctive feature is its focus on the digital transition, content accessibility and convergence between media - internet - telecommunications.

 

ITMedia Consulting has improved its expertise by working with operators - incumbents, new entrants and regulators - on international markets and proposing itself as point of reference to face challenges of the digital environment and convergence.

An innovative approach, highly-skilled top management, an international dimension, its reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.

Hightlights

The new ITMedia Consulting Report: The TV Market in Italy: 2018-2020 on Advanced-television.com

 

The TV Market in Italy: 2018-2020

The Netflix effect

[...] ITMedia Consulting predicts that the Italian TV market will grow over the next two years, at an average annual rate (CAGR) of 3.4 per cent, reaching €8.8 billion in 2020. Broadband TV will be available in 8.5 million homes, up from 3.8 million in 2018, growing at annual rate of 25 per cent. [...]

[...] The Rome-based consultancy expects that, within the pay-TV segment, online platforms will reach a 61 per cent share in 2020, eroding the market shares of all other platforms. Broadband was the third ranked distribution platform in 2017 and in just 3 years will become the prevalent mode of distribution. [...]

Branislav Pekic, Advanced-television.com, 17.12.2018

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