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Where content meets convergence

ITMedia Consulting is a research and consulting company working in the field of digital content and media.

What distinguishes the company is its international dimension; its distinctive feature is its focus on the digital transition, content accessibility and convergence between media - internet - telecommunications.

 

ITMedia Consulting has improved its expertise by working with operators - incumbents, new entrants and regulators - on international markets and proposing itself as point of reference to face challenges of the digital environment and convergence.

An innovative approach, highly-skilled top management, an international dimension, its reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.

Hightlights

The TV market in Italy 2013-2015: the recovery comes through internet

3 December 2013

Early-bird offer
Book before 30 November and save 10%!
€ 780 + VAT instead of € 870 + VAT

Despite the economic downturn, the Italian TV market is still dynamic, and so it will be in the coming years. In 2013 the TV market is still in recession. In the following two years it will start its recovery, but as a whole it will be under the 2008 value. Even with a reduction of the investments, from 2014 advertising will be the most prominent resource again. There is an overall resource transfer to Other Players, mainly thanks to the new broadband services and to the development of thematic channels on the digital terrestrial television.

The TV Market in Italy 2013-2015 Report analyses this new scenario, outlining the next 3 year developments with the support of data, tables and charts. This Report provides the overall growth forecast, the resources breakdown (licence fee, advertising, subscriptions), split by platforms (DTT, satellite, broadband TV) and main players (Rai, Mediaset, Sky Italia)

For more information or to buy the report with a 10% discount, click here or This email address is being protected from spambots. You need JavaScript enabled to view it.

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