There have been major events in recent weeks that have made the television summer in Europe even hotter, with agreements between streamers and broadcasters in France and the U.K., and the acquisition of Germany's Prosieben.Sat1 by MFE/Mediaset. Below are my comments for Variety 

This year’s early summer has been rocked by successive news of “one-of-a-kind” carriage deals between major TV networks in Europe and streaming services, starting with Netflix, and France’s TF1 and followed by Prime Video and broadcaster France Televisions and this week’s Disney+ and ITV pact in the U.K. [...]

[...] Over in Italy, TV groups have a “different, perhaps more traditional approach” with regards to streamers, says Augusto Preta, founders and CEO at ITMedia Consulting. “The only group which I think could potentially do things like TF1 is Mediaset, but they’re pursing plans to form a European TV group to compete directly with streamers,” says Preta, pointing to the Berlusconi family’s television group’s current takeover bid for ProSieben.[...].

[...] The other group that could strike a deal with a streaming service is Rai (which is fully owned by the Italian government), but “when you speak about Rai, everything is a political decision and the feelings towards streamers can fluctuate a lot,” Preta says. [...]

                                                                       Vera Kessley, Variety, July 11, 2025

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