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ITMedia Consulting is a economic research and consulting company operating in the field of video content and digital media.

What distinguishes ITMedia Consulting is its focus on the digital transition, with an established competence on market analysis, business development, regulation & competition policy, content accessibility and convergence between media - internet - telecommunications.

 

ITMedia Consulting has improved its expertise by working with international clients, such as policy makers, competition and regulatory authorities, operators - incumbents, new entrants, streaming services and digital platforms - and proposing itself as point of reference to face challenges of the digital transformation.

An innovative approach, highly-skilled top management, its international dimension, reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.

Hightlights

European TV market worth €91.7bn

According to the 9th Annual Report from ITMedia Consulting, digital terrestrial television has supplanted satellite and is now the most popular digital TV platform in Europe.

Last year, 87 per cent of TV homes in Western Europe watched digital TV, with an annual growth of 29 per cent, while the homes with a digital receiver are close to 170 million.

The conversion to digital has been accelerated due to the switch off in Spain and significant switch over in France and Italy. Satellite is present in one third of digital homes and is no longer the most popular platform, being replaced by digital TV, present in over 37 per cent of households. Cable is responsible for 21 per cent of digital TV reception and is still far from a complete the analogue switch off.

Advanced Television, 9 June 2011
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