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ITMedia Consulting is a economic research and consulting company operating in the field of video content and digital media.

What distinguishes ITMedia Consulting is its focus on the digital transition, with an established competence on market analysis, business development, regulation & competition policy, content accessibility and convergence between media - internet - telecommunications.

 

ITMedia Consulting has improved its expertise by working with international clients, such as policy makers, competition and regulatory authorities, operators - incumbents, new entrants, streaming services and digital platforms - and proposing itself as point of reference to face challenges of the digital transformation.

An innovative approach, highly-skilled top management, its international dimension, reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.

Hightlights

Italian TV Market 2023-2025 The XVII edition of the annual Report on the international press

Italian TV market facing uncertainty

The XVII edition of the ITMedia Report TV Market in Europe 2023-2025 on the international press

Despite reaching a value exceeding €8 billion in 2023, the TV market in Italy faces a future clouded by uncertainty due to inflation and signs of crisis within the streaming industry. This prediction comes from Rome-based ITmedia Consulting in its report The Television Market in Italy: 2023-2025. [...]

[...] Sky, Mediaset and Rai are projected to maintain their position as market leaders, capturing 70 per cent of the total market share. Advertising is forecast to grow faster than pay-TV subscriptions, indicating a potential shift in revenue streams. Combining subscription and advertising models is becoming increasingly popular among industry players. [...]

 Advance Television, 11.10.2023

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