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ITMedia Consulting is a economic research and consulting company operating in the field of video content and digital media.

What distinguishes ITMedia Consulting is its focus on the digital transition, with an established competence on market analysis, business development, regulation & competition policy, content accessibility and convergence between media - internet - telecommunications.

 

ITMedia Consulting has improved its expertise by working with international clients, such as policy makers, competition and regulatory authorities, operators - incumbents, new entrants, streaming services and digital platforms - and proposing itself as point of reference to face challenges of the digital transformation.

An innovative approach, highly-skilled top management, its international dimension, reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.

Hightlights

22th ITMedia Annual Report: Mainstream TV, is this the End? on the international press

22th ITMedia Annual Report on Advanced Television
 
Traditional TV holds steady in Spain, Italy 
 

The latest annual Turning Digital study from Rome-based ITMedia Consulting reveals that traditional TV continues to hold its ground.[...]

[...] The impact of streaming and online advertising varies across European countries. The UK, Germany and France have seen significant growth in online TV market shares, surpassing 25 percent of total TV advertising. Italy and Spain, however, have shown more resilience, with market shares remaining marginal,demonstrating the strength of traditional broadcasters like Mediaset and Rai. [...] 

[...] TV advertising in Europe has declined overall by 2.9 per cent in 2023 to €24.4 billion, returning to pre-pandemic levels, with Italy being an exception (+2.1 per cent). This suggests a shift in advertising investments toward digital platforms, despite a temporary boost from major sporting events in 2024 [...].

                                                                                          Branislav Pekic, Advanced Television, October 21, 2024 

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