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ITMedia Consulting is a economic research and consulting company operating in the field of video content and digital media.

What distinguishes ITMedia Consulting is its focus on the digital transition, with an established competence on market analysis, business development, regulation & competition policy, content accessibility and convergence between media - internet - telecommunications.

 

ITMedia Consulting has improved its expertise by working with international clients, such as policy makers, competition and regulatory authorities, operators - incumbents, new entrants, streaming services and digital platforms - and proposing itself as point of reference to face challenges of the digital transformation.

An innovative approach, highly-skilled top management, its international dimension, reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.

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European VoD market set for slowdown - 20th ITMedia Consulting Report on Advanced Television

20th ITMedia Consulting Report on Advanced Television
 
European VoD market set for slowdown
 

The Western European VoD market is forecast to reach €30.5 billion by 2027, up from €25.7 billion in 2024. However, this reflects a significant slowdown from previous years, with a CAGR of just 6 per cent, according to the VOD in Europe 2024-2027 Report by Rome-based consultancy ITMedia Consulting.[...]

[...]Paid VoD (SVoD & TVoD) is expected to plateau, with projected 3 per cent growth (adjusted for inflation) over the next three years. Only sports streaming is forecast to maintain positive growth, playing a larger role in VoD offerings. Ad-supported VoD (AVoD) is poised to be the key driver of future growth, with a projected 10 per cent CAGR. However, this increase is lower than previously anticipated, particularly from 2026 onwards.

[...].The report suggests a potential decline in traditional TV and video streaming, ultimately leading to shifts in advertising spending. However, this transition is expected to be a slow and gradual process.[...].

                                                                                                                 Branislav Pekic, Advanced Television, July 17, 2024 

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