The Western European VoD market is forecast to reach €30.5 billion by 2027, up from €25.7 billion in 2024. However, this reflects a significant slowdown from previous years, with a CAGR of just 6 per cent, according to the VOD in Europe 2024-2027 Report by Rome-based consultancy ITMedia Consulting.[...]

[...]Paid VoD (SVoD & TVoD) is expected to plateau, with projected 3 per cent growth (adjusted for inflation) over the next three years. Only sports streaming is forecast to maintain positive growth, playing a larger role in VoD offerings. Ad-supported VoD (AVoD) is poised to be the key driver of future growth, with a projected 10 per cent CAGR. However, this increase is lower than previously anticipated, particularly from 2026 onwards.

[...].The report suggests a potential decline in traditional TV and video streaming, ultimately leading to shifts in advertising spending. However, this transition is expected to be a slow and gradual process.[...].

                                                                                                                 Branislav Pekic, Advanced Television, July 17, 2024 

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