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ITMedia Consulting is a economic research and consulting company operating in the field of video content and digital media.

What distinguishes ITMedia Consulting is its focus on the digital transition, with an established competence on market analysis, business development, regulation & competition policy, content accessibility and convergence between media - internet - telecommunications.

 

ITMedia Consulting has improved its expertise by working with international clients, such as policy makers, competition and regulatory authorities, operators - incumbents, new entrants, streaming services and digital platforms - and proposing itself as point of reference to face challenges of the digital transformation.

An innovative approach, highly-skilled top management, its international dimension, reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.

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Television in Italy at the time of coronavirus: the video streaming supremacy. Augusto Preta on iicom.org

Television in Italy at the time of coronavirus

The video streaming supremacy

 


According to ITMedia Consulting, online TV in Italy is growing faster and faster.

[…] In a study on the evolution of the TV and video market in Italy, released in December, ITMedia Consulting forecast online TV (streaming) will reach 9.2 million Italian homes in 2021, compared with 5.9 million in 2019 (CAGR +25 per cent). This will make it the leading broadcast platform, surpassing DTT. [...]

[...] This trend will continue and even accelerate, according to Augusto Preta, ITMedia’s CEO and IIC Director, as the Covid-19 outbreak has led to increased media consumption in many countries around the world. A Nielsen report claims that on the weekend of March 13 to 14, time spent streaming TV and video grew by more than 40 percent in Austria and Spain, and by 32 percent in Germany and Italy. Efforts to stem the spread of the virus have encouraged individuals to enjoy in-home entertainment and, given their popularity, it is inevitable that VOD platforms will see an uptick in usage during this time. [...] 

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