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ITMedia Consulting is a economic research and consulting company operating in the field of video content and digital media.

What distinguishes ITMedia Consulting is its focus on the digital transition, with an established competence on market analysis, business development, regulation & competition policy, content accessibility and convergence between media - internet - telecommunications.

 

ITMedia Consulting has improved its expertise by working with international clients, such as policy makers, competition and regulatory authorities, operators - incumbents, new entrants, streaming services and digital platforms - and proposing itself as point of reference to face challenges of the digital transformation.

An innovative approach, highly-skilled top management, its international dimension, reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.

Hightlights

The new ITMedia Consulting Report: The TV Market in Italy: 2018-2020 on Advanced-television.com

 

The TV Market in Italy: 2018-2020

The Netflix effect

[...] ITMedia Consulting predicts that the Italian TV market will grow over the next two years, at an average annual rate (CAGR) of 3.4 per cent, reaching €8.8 billion in 2020. Broadband TV will be available in 8.5 million homes, up from 3.8 million in 2018, growing at annual rate of 25 per cent. [...]

[...] The Rome-based consultancy expects that, within the pay-TV segment, online platforms will reach a 61 per cent share in 2020, eroding the market shares of all other platforms. Broadband was the third ranked distribution platform in 2017 and in just 3 years will become the prevalent mode of distribution. [...]

Branislav Pekic, Advanced-television.com, 17.12.2018

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