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ITMedia Consulting is a economic research and consulting company operating in the field of video content and digital media.

What distinguishes ITMedia Consulting is its focus on the digital transition, with an established competence on market analysis, business development, regulation & competition policy, content accessibility and convergence between media - internet - telecommunications.

 

ITMedia Consulting has improved its expertise by working with international clients, such as policy makers, competition and regulatory authorities, operators - incumbents, new entrants, streaming services and digital platforms - and proposing itself as point of reference to face challenges of the digital transformation.

An innovative approach, highly-skilled top management, its international dimension, reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.

Hightlights

Early Bird Offer - Turning Digital

 

TURNING DIGITAL

The 16th edition of ITMedia Consulting Annual Report

23 October 2018

  • Even in 2017, after 2016, European economies are still showing signs of recovery. In this context, the television market in Western Europe is slowing, growing at a rate lower than inflation. All this in a highly differentiated context at the geographical level and in terms of allocation of resources..
  • Pay-TV remains the main resource and continues to drive the market. It continues despite many contradictions in the growth trend, thanks also to the contribution of on-demand services. TV advertising, on the other hand, shows a slight decline, mainly due to the ever-increasing impact of internet and online services. The fee remains stable overall, despite changes at the national level.
  • The possibilities of vision expand, new technologies such as blockchain represent the main drivers of change. Increases the impact of the new frontiers of customized advertising in the television world, which also shows a strong consolidation in terms of mergers and acquisitions, supported by strong investments in the contents of original productions.
  • In this context, online advertising becomes significant in the mix of resources linked to advertising, especially in light of the ever-increasing relationship between video streaming and live offer (sport in particular), as experimented on the occasion of the last FIFA World Cup.

 

Early bird offer: EUR 2,470 instead of EUR 2,600

For orders filled before 16 October 2018

For further information or to purchase a copy of this Report, please click here or This email address is being protected from spambots. You need JavaScript enabled to view it..

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