Welcome

ITMedia Consulting is an independent research and advisory firm specialising in digital media, content markets and convergence.

The firm combines economic research and strategic advisory, supporting clients in navigating the transformation of the media and digital ecosystem.

 

ITMedia Consulting provides expertise in market analysis, business strategy, regulation and competition policy, working with policymakers, regulators, operators and digital platforms.

Its independent approach, international perspective and deep market knowledge enable ITMedia Consulting to deliver high-quality, tailored solutions.

Highlights

Televisione e mercati rilevanti
Augusto Preta

Keywords Competition Law, European Union, Italian Antitrust Authority, Pay-TV, Telecommunication, European Commission, Relevant Market, Merger Regulation

Preta’s book raises important issues for governments and public authorities when intervening in the TV sector for regulatory or antitrust purposes. It also offers interesting insights and tools to understand the profound changes in the sector, resulting from the digitalization of contents and the convergence with other industries, such as telecommunications and internet.
The starting point – this is one of the merits of the book – is a thorough description and analysis of the sector and its evolution in Europe, and Italy in particular, without falling into an ideological debate. Furthermore, and more interestingly, the sector analysis is performed keeping in mind the perspective of the final viewers, how they respond or adapt to the new contents and services offered by TV operators and new technologies for content distribution. This perspective leads the Author to question whether the criteria established by antitrust practice in order to define relevant TV markets are still appropriate today. It is this perspective that ultimately is the object of Preta’s book.

Read more

Michele Pacillo, Italian Antitrust Review, Issue N. 0 (2013)

DOWNLOAD HERE
OUR LATEST REPORT
Every year ITMedia Consulting publishes a multi-client research exploring the hot topics in digital communications.
click here to find more

ITMedia Consulting uses cookies to make this website better. You can change your cookie settings at any time. If you continue without changing your browser settings, we'll assume that you are agreeing to our use of cookies.

info