ITMedia Consulting is an independent research and advisory firm specialising in digital media, content markets and convergence.
The firm combines economic research and strategic advisory, supporting clients in navigating the transformation of the media and digital ecosystem.
ITMedia Consulting provides expertise in market analysis, business strategy, regulation and competition policy, working with policymakers, regulators, operators and digital platforms.
Its independent approach, international perspective and deep market knowledge enable ITMedia Consulting to deliver high-quality, tailored solutions.
The TV market in Italy 2014-2016. Large-scale manoeuvres waiting for recovery
The Tv market will grow again moderately starting from the second half of 2015, but it wlil not reach the 2008 value.
After another negative perfomance in 2014, advertising will start catching up in 2015, and will compete as primary market resource, with a 40% share.
There's a growing awarness of the multichannel offer among the Italian consumers. Digital terrestrial Tv proves itself as the main consumption platform, but while traditional Tv is still prevalent, it starts perceiving the development of new consumption models for linear and not linear content.
According to ITMedia Consulting, this follows growing competion resulting from the diffusion of broadband as for content distribution, and in the coming years will involve the pay Tv sector more considerably.
Every year ITMedia Consulting publishes a multi-client research exploring the hot topics in digital communications. click here to find more
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