The European Commission is considering the relaxation of conditions placed on Sky Italia when it was created through the 2003 pay-television merger of Stream and Telepiù - a prospect that is strongly resisted by rival broadcasters.
[...] Augusto Preta, consultant with ITMedia, said: "The Commission wants to know if there's competition in acquiring rights, but the point is even if there is competition in the acquisition process, the company that acquires the rights currently has to license them to Sky anyway."
Preta added that the rights tender for matches from 2010 could be finalised before the Commission reported back on its investigation. [...]
[...] Augusto Preta, consultant with ITMedia, said: "The Commission wants to know if there's competition in acquiring rights, but the point is even if there is competition in the acquisition process, the company that acquires the rights currently has to license them to Sky anyway."
Preta added that the rights tender for matches from 2010 could be finalised before the Commission reported back on its investigation. [...]
New Media Markets, 11 July 2008
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