Italy: TV market to contract by 1,1% in 2022
The XVI ITMedia Consulting Report
The Italian TV Market 2022-2024
on Advanced Television
The TV market in Italy is set to contract by 1.1 per cent in 2022, according to the latest report from Rome-based ITMedia Consulting.
For its part, the pay-TV segment, which is in a process of reorganisation between traditional pay-TV and VoD, will grow by 4.4 per cent. OTT TV will continue on the path of strong growth, going from 11.6 million households in 2022 to 13.8 million in 2024. [...]
[...] In its report, ITMedia Consulting highlights that viewers are progressively migrating from traditional linear TV to broadband video streaming services. As a result, the market share of new entrants has tripled in just four years, increasing competition in the TV market.
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