Revenues from online video in Western Europe will grow from €737 million (US$1 billion) in 2009 to €2.7 billion in 2013, at a compound annual growth rate of 39%, according to a report fron Italian media consultancy ITMedia Consulting.
The report, Content on the Net: Video Streaming & Downloading, argues that total advertising revenues on online-video services was €276 million last year and predicts that, fueled by the launch of online video-on-demand services in 2010, this will rise to €1.6 billion by the end of 2013 (see fig. 1). Last year, online video advertising accounted for only 2% of total Internet advertising revenues, but ITMedia forecasts that within four years it will account for 8.5% (see fig. 2).
The report, Content on the Net: Video Streaming & Downloading, argues that total advertising revenues on online-video services was €276 million last year and predicts that, fueled by the launch of online video-on-demand services in 2010, this will rise to €1.6 billion by the end of 2013 (see fig. 1). Last year, online video advertising accounted for only 2% of total Internet advertising revenues, but ITMedia forecasts that within four years it will account for 8.5% (see fig. 2).
New Media Markets, 11 Marzo 2010
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