Italian TV market facing uncertainty

The XVII edition of the ITMedia Report TV Market in Europe 2023-2025 on the international press

Despite reaching a value exceeding €8 billion in 2023, the TV market in Italy faces a future clouded by uncertainty due to inflation and signs of crisis within the streaming industry. This prediction comes from Rome-based ITmedia Consulting in its report The Television Market in Italy: 2023-2025. [...]

[...] Sky, Mediaset and Rai are projected to maintain their position as market leaders, capturing 70 per cent of the total market share. Advertising is forecast to grow faster than pay-TV subscriptions, indicating a potential shift in revenue streams. Combining subscription and advertising models is becoming increasingly popular among industry players. [...]

 Advance Television, 11.10.2023

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