A report by ITMedia Consulting has shown that the Italian TV market in 2013 was worth €7.73 billion, a drop of €307 million or 4 per cent over the previous year.
However, the TV market should grow over the next two years, reaching €8.12 billion by the end of 2015, thanks to the recovery of the advertising market, which will represent 40 per cent of total revenues.
The TV advertising segment was worth €3.5-3.6 billion this year, compared to €3.92 billion in 2012, while the expectations for the period 2014-2015 are positive, reaching €4.3-4.5 billion.
