• Following a slow expansion in the economy during 2014, many European countries have continued on the road to recover also in 2015. Within this framework, the European TV market has performed unevenly, due to the deep disparities between the national markets in Europe.
• Advertising revenues represent the leading force in the TV market and are continuing the positive growth of the last two years.
• Instead, while still representing the largest slice of the market revenues, pay TV fails to recover, due to the ever increasing competition from online players and their aggressive price policies.

• In this context, the broadcasters are more consistenly entering the Internet world and developing new ways of supplying their content - as with the skinny bundles - to deal with the threat coming from OTT.
  

• Online advertising has become an important source of revenues in the advertising mix. Even the most relevant in some of the biggest countries.

 This and a lot more in the 14th Annual Report by ITMedia Consulting.    In 90 pages with data, tables and charts, the TV market value in Western Europe is analysed as a whole and also divided by revenue sources, audience share, advertising media mix, platforms distribution and multichannel sector. Part two presents thematic focuses on the main and fastest-growing trends.

See the Table of contents

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The XII edition of ITMedia Consulting's Annual Report

16 September 2014

Table of contents

• Following a slow expansion of economic activity during 2013, however, much of Europe still struggling to recover from the impact of the 2008 financial crisis. Within this framework, the TV market performed unevenly across countries, finally managing to grow by a humble +0.4%.
• All around Western Europe, advertising spending has been hit by the economic slowdown. Also due to the absence of big TV events, Western European markets saw advertising revenues decline by 1.6% in 2013. While still representing the largest slice of the market revenues, pay TV kept its slowing pace, due to increasing competition from online players, aggressive discounting and cheaper double- and triple-play prices. In 2013 pay TV revenues grew by 1.5% compared to 2012.
• Current market trends are fundamentally changing the industry. The growth of traditional revenue streams is declining as new revenue models emerge. Internet content has entered the traditional TV screen which at the same time lost its role as unique possibility to consume audiovisual content at home. Attention is no longer focused on one screen only. Consumers demand full control over media experiences and unrestricted access anywhere, any time and on any device

• The response of many to date has been to launch video over IP services that have been defensive or ‘me too’ plays,with only limited integration or ability to exploit synergies with existing video delivery platforms. But future success requires much more than integrating the traditional content supply chain into various digital channels. To go further, traditional providers must develop new –and very different –digital capabilities

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The 13^th edition of ITMedia Consulting's Annual Report

• Following a slow and long recovery from the 2008 economic breakdown, the 2014 TV market shows encouraging signs of growth.

• TV advertising has increased more than any other segment, with pay Tv showing a positive trend after decreasing in 2013, as broadband tv and VOD services are becoming more popular.
  

• A strong ongoing process of concentration in telecommunications and pay tv is focused on the control of premium content in order to attract more subscribers and acquire a competitive advantage on competitors through bundling and 4-play offers.

• Netflix is continuing its international expansion and is now launching its challenge to European broadcasters.

  You can find these and more on the main trends in the audivisual

industry in the 13^th ITMedia Consulting Annual Report 'Turning Digital'.

The definitive report on the TV market in Europe. 

       For further information or to purchase a copy please click here or This email address is being protected from spambots. You need JavaScript enabled to view it.

The XI edition of ITMedia Consulting's Annual Report

10 September 2013

Table of content

• The EU and the euro-area economy have been undergoing a protracted downturn: as every sector, the TV industry was heavily affected by the severe economic context, and in 2012, TV market revenue showed a modest +0.9% growth, reaching €95.1 billion
• As a consequence of the crisis of consumption and investments, European net TV advertisingrevenues decreased by almost 4% in 2012
• The digitisation of TV households in Europe continues unabated: by the end of 2012, in Western Europe 91% of television homes had switched to digital television reception
• The broadcast sector (both pay and free) is emerging from one of the toughest periods in its history. Not only the persisting economic crisis has drained resources. There are also more structural trends and issues that threaten to overwhelm media businesses that do not embrace and speed up their digital transformation journey towards a multiplatform and multi-screen digital era

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