Where content meets convergence

ITMedia Consulting is a research and consulting company working in the field of digital content and media.

What distinguishes the company is its international dimension; its distinctive feature is its focus on the digital transition, content accessibility and convergence between media - internet - telecommunications.


ITMedia Consulting has improved its expertise by working with operators - incumbents, new entrants and regulators - on international markets and proposing itself as point of reference to face challenges of the digital environment and convergence.

An innovative approach, highly-skilled top management, an international dimension, its reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.


Italian experience: Just over five million digital terrestrial receivers had been sold in Italy by the end of February, according to market researches Gfk.

Augusto Preta, general manager of consultancy ITMedia Consulting, said that government subsidy was the main reason behind MHP's wide penetration.[...]

Preta said that only 10 per cent of people with MHP boxes used them regularly to watch digital television. Most viewers use them to access pay-per-view services and then switch back to analogue television. Italy's highly regionalised television market, home to around 400 analogue channels, is one likely reason.

New Media Markets, April 27 2007
Every year ITMedia Consulting publishes a multi-client research exploring the hot topics in digital communications.
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