Augusto Preta, general manager of consultancy ITMedia Consulting, said that government subsidy was the main reason behind MHP's wide penetration.[...]
Preta said that only 10 per cent of people with MHP boxes used them regularly to watch digital television. Most viewers use them to access pay-per-view services and then switch back to analogue television. Italy's highly regionalised television market, home to around 400 analogue channels, is one likely reason.
New Media Markets, April 27 2007