Where content meets convergence

ITMedia Consulting is a research and consulting company working in the field of digital content and media.

What distinguishes the company is its international dimension; its distinctive feature is its focus on the digital transition, content accessibility and convergence between media - internet - telecommunications.


ITMedia Consulting has improved its expertise by working with operators - incumbents, new entrants and regulators - on international markets and proposing itself as point of reference to face challenges of the digital environment and convergence.

An innovative approach, highly-skilled top management, an international dimension, its reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.


29 September 2008

2008-2010. Sky supremacy

This new report by ITMedia Consulting is an essential tool for players in the digital market. Supported by data, tables and charts it shows how the Italian TV market is changing and estimates growth rates by platforms, players and sources of revenue.

ITMedia Consulting estimates that DTT, which is to replace the traditional analogue TV, will be available in 80% of households. For the first time, families’ expenditure (licence fee + subscription) will overcome companies’ expenditure in advertising. Pay-tv is the most dynamic segment of the market. For this reason Sky will be leader in 2010 , followed by Rai and Mediaset.

The Report's conclusion is that the digital revolution may cause the end of the duopoly which has been affecting the Italian Tv market for years.

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Table of contents (17 pages, 18 tables/charts)

Every year ITMedia Consulting publishes a multi-client research exploring the hot topics in digital communications.
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