Where content meets convergence

ITMedia Consulting is a research and consulting company working in the field of digital content and media.

What distinguishes the company is its international dimension; its distinctive feature is its focus on the digital transition, content accessibility and convergence between media - internet - telecommunications.


ITMedia Consulting has improved its expertise by working with operators - incumbents, new entrants and regulators - on international markets and proposing itself as point of reference to face challenges of the digital environment and convergence.

An innovative approach, highly-skilled top management, an international dimension, its reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.


8 November 2010

The Italian TV market is digital. At the end of 2010 less than 20% of households have analogue TV.

DTT is the most common platform, and, at the end of 2010, it covers more than 50% of households; this percentage goes beyond 2/3 if we refer to only the digital market.

After a rather unfavourable time, due to the economic crisis, in the next 3 years the Italian TV market will grow at an average rate of 3.4%.

Despite a great dynamism, the market is highly concentrated, as three players share more than 90% of the market.

As for TV advertising, Mediaset will remain leader and Sky will do the same with pay TV. Although Sky's core business market share has decreased, it will start to grow again in terms of value and subscribers and it will also become an important player in the advertising market thanks to the increase in its free DTT offer.

Every year ITMedia Consulting publishes a multi-client research exploring the hot topics in digital communications.
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