Where content meets convergence

ITMedia Consulting is a research and consulting company working in the field of digital content and media.

What distinguishes the company is its international dimension; its distinctive feature is its focus on the digital transition, content accessibility and convergence between media - internet - telecommunications.


ITMedia Consulting has improved its expertise by working with operators - incumbents, new entrants and regulators - on international markets and proposing itself as point of reference to face challenges of the digital environment and convergence.

An innovative approach, highly-skilled top management, an international dimension, its reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.


25 October 2011

The Italian television market has now turned digital. By the end of 2011, six months away from the switch-off, the analogical TV is still present in the 5% of the households.

Market saturation will result in a substantial stabilization of the penetration of the different platforms: the forecast is that the share of the digital terrestrial TV (DTT) will drop, the digital satellite TV (DTH) grows to a limited extent and the broadband TV (BBTV), which is now taking off among the operators as an alternative content distribution platform, will have a rather limited penetration, despite an increase in the number of subscribers.

The television sector in Italy shows the signs of a recession for the first time: € 8,8 billion by the end of 2011, slightly lower than in the 2010.

Mediaset, leader in 2011, will be affected by the slowdown in advertising revenues and this will help Sky, which will pick up in the following two years. Rai will decrease slightly its market share.Telecom Italia will remain a minor player in the television market, but it will grow significantly due to the upward trend in advertising revenues, in contrast with the rest of the market players.

Every year ITMedia Consulting publishes a multi-client research exploring the hot topics in digital communications.
click here to find more

ITMedia Consulting uses cookies to make this website better. You can change your cookie settings at any time. If you continue without changing your browser settings, we'll assume that you are agreeing to our use of cookies.