The Major Changes in the Content World

in the Reports by ITMedia Consulting

2017 has been a landmark year in the content and in the digital media market. ITMedia Consulting with its recognised authority and competence, has analyzed and interpreted them, providing strategic scenarios and market forecasts, through its multiclient reports. These studies, quoted also by the international press, are now available.

The whole package at a particularly low price

Special Offer Reports Package 2017

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A New Report by ITMedia Consulting

THE TV MARKET IN ITALY 2017-2019

A unique study, the first one every year providing a comprehensive overview of the Italian TV market, with reliable forecast about players and resources.

Report features and benefits:

• Trustworthy data by a company whose independence and competence are broadly acknowledged.
• In-depth coverage of market trends and growth perspectives of platforms, resources and players in advance.
• Help to develop business plans and strategies, taking into account all the upcoming changes.
• Decisive data enabling more efficient market operations
• Deep understanding of the stakes to be ahead of competitors with innovative and effective solutions.

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Book and buy before  6 December 2017 and save 10%

€ 870 + VAT instead of € 970 + VAT

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Available today

 TURNING DIGITAL

The Future of Streaming Content

• Following a slow expansion of the economic activity during 2015, many European economies have continued on the road to recover also in 2016. Within this framework, the European TV market has increased even if unevenly across countries, due to the deep disparities between the national markets in Europe.
• Advertising spending represents the leading force in the TV market and is continuing the positive growth of the last two years. Pay tv, still representing the largest slice of the market revenues, has resumed growing, also thanks to the increasing contribution of on-demand services.
• New ways of video consupmtion are expanding beyond the single screen and streaming and mobile services represent the main drivers of this change. The growing impact of big data has influenced the tv industry which is experiencing a surprising surge of mergers and acquisitions.
• In this context online advertising has become a significant resource in the mix of resources connected to advertising, especially through the programmatic ads. Also the live offer (sports in particular) adds up to the bulk of the online programs (films, series) and e-sport has grown into a global scale impact phenomenon.

This and a lot more in the 15th Annual Report by ITMedia Consulting.    In 95 pages with data, tables and charts, the TV market value in Western Europe is analysed as a whole and also divided by revenue sources, audience share, advertising media mix, platforms distribution and multichannel sector. Part two presents thematic focuses on the main and fastest-growing trends.

See the table of contents

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