TURNING DIGITAL
Welcome to the new TV
The XIIth edition of ITMedia Consulting's Annual Report
- In 2013 the TV market in Western Europe performed unevenly across countries, finally managing to grow by a humble +0.4% and exceeding €95 billion.
- Western European markets saw advertising revenues decline by 1.6% in 2013. While still representing the largest slice of the market revenues, pay TV kept its slowing pace, due to increasing competition from online players. In 2013 pay TV revenues grew by 1.5% compared to 2012.
- Internet content has entered the traditional TV screen. The response of many traditional players to date has been to launch video over IP services that have been defensive or ‘me too’ plays. To go further, traditional providers must develop new –and very different –digital capabilities
Turning Digital, now at the 12th edition, with more than 100 pages and 80 tables and charts is among the most authoritative and broadest reports on the TV market and its main trends in Europe
