release date: 17 april 2012
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Key findings
- The Internet is rapidly becoming an alternate vehicle for the delivery of video and TV content directly to consumers.
- In the new TV ecosystem, Over the Top TV represents the answer to the increased demand for flexibility in consumption and choice in content by the consumers who want to integrate their viewing with their online lives, sharing experiences with friends, often on second screen devices.
- The current market is still at an nascent stage, and despite the uncertain economic framework, OTT revenue is expected to rise to €1.9 billion in 2015, with an annual growth rate of 53%.
- A very useful Report, even from a strategic point of view, an essential tool for understanding how Internet TV is developing in Europe, with more than 80 pages and over 40 graphs and tables. Don't miss it.
