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Where content meets convergence

ITMedia Consulting is a research and consulting company working in the field of digital content and media.

What distinguishes the company is its international dimension; its distinctive feature is its focus on the digital transition, content accessibility and convergence between media - internet - telecommunications.

 

ITMedia Consulting has improved its expertise by working with operators - incumbents, new entrants and regulators - on international markets and proposing itself as point of reference to face challenges of the digital environment and convergence.

An innovative approach, highly-skilled top management, an international dimension, its reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.

Hightlights

The XIV ITMedia Consulting Report "The Italian Television Market 2020-2022" On Advanced Television

Italian Television Market 2020-2022
XIV ITMedia Consulting Report on International Press

Due to the ongoing pandemic, the Italian TV market has lost over €400 million in value. TV advertising is down by 13 per cent, while pay-TV is the only positive performer. These are the main conclusions of the Television Market in Italy 2020-2022 report published by Rome-based ITMedia Consulting. [...]

[...]  Also, pay-TV surpasses FTA for the first time in terms of revenues, while the TV market should start growing again as a result of the considerable increase in pay-TV revenues and the partial recovery of the advertising market. Broadband TV should grow by 33 per cent on average per year, thanks to video streaming, reaching over half of Italian households. A strong contribution will come from the entry of Sky Italia as a network operator and SVoD, which should see a 31.3 per cent CAGR in the reference period. [...]


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