Welcome

ITMedia Consulting is a economic research and consulting company operating in the field of video content and digital media.

What distinguishes ITMedia Consulting is its focus on the digital transition, with an established competence on market analysis, business development, regulation & competition policy, content accessibility and convergence between media - internet - telecommunications.

 

ITMedia Consulting has improved its expertise by working with international clients, such as policy makers, competition and regulatory authorities, operators - incumbents, new entrants, streaming services and digital platforms - and proposing itself as point of reference to face challenges of the digital transformation.

An innovative approach, highly-skilled top management, its international dimension, reputation and independence enable ITMedia Consulting to offer high-quality customized services, targeted to specific client needs.

Hightlights

The television market in 2016 shows clear signs of recovery after a period of stagnation and profound crisis in the industry. Total revenues have increased thanks to additional revenue from licence fees, the growth of advertising and the slight recovery of the pay TV after a year of recession, mainly due to broadband offers.

The advertisement shows encouraging signs of recovery after a long period of recession and stagnation, thanks to a series of factors: the recovery of generalist channels (in particular Rai), thanks to the great attraction and popularity as the Olympics and European Football Championship events ; a better quality offer, also due to increased competition and consolidation of major international operators in the thematic channels markets on DTT; strong growth of online revenues. All this has resulted in a growth rate of around 6% in 2016, which allowed this resource to reach nearly 40% of total revenues, overtaking the pay-TV.

In 2016 the total market grew by a total of € 404 million, at a rate of over 5% compared to 2015.

Is this a permanent or temporary recovery? ITMedia Consulting's Report on "The Television Market in Italy: 2016-2018" will address this crucial question.

The new report is analyzing the new scenario, outlining with data, tables and charts, the changes that will take place in the next three years. The report provides growth forecasts for the overall market as well as individual resources (license fee, advertising and subscriptions), for different platforms (terrestrial, satellite, Broadband TV), and the market shares of the main players in Italy (RAI, Mediaset, Sky).

For further information or to buy the report, click here or This email address is being protected from spambots. You need JavaScript enabled to view it.

DOWNLOAD HERE
OUR LASTEST REPORT
Every year ITMedia Consulting publishes a multi-client research exploring the hot topics in digital communications.
click here to find more

ITMedia Consulting uses cookies to make this website better. You can change your cookie settings at any time. If you continue without changing your browser settings, we'll assume that you are agreeing to our use of cookies.

info