THE NEW REPORT BY ITMEDIA CONSULTING ON THE ITALIAN TV MARKET
THE TV MARKET IN ITALY 2017-2019
How TV changes in Italy
After the clear signs of recovery in the previous two years, culminated with a +5.4% last year, the TV market in 2017, monitored by ITMedia Consulting in the eleventh report The Television Market in Italy: 2017-2019, shows contradictory signals within a context of substantial downturn: if, on the one hand, pay-TV continues to grow, on the other hand, the decrease in license fee revenues, deriving from the lower revenue in the electricity bill and the substantial levelling of advertising, mean that in 2017 the market as a whole will close with a negative figure, around 1% compared to 2016. If we consider only the resources of the market, advertising and pay-TV, the overall market grows at a rate of over 1%.
Is this a first decline which anticipates another period of crisis or is it mainly linked to cyclical factors (license fee reduction)?
The new report is analyzing the new scenario, outlining with data, tables and charts, the changes that will take place in the next three years. The report provides growth forecasts for the overall market as well as individual resources (license fee, advertising and subscriptions), from different platforms (terrestrial, satellite, Broadband TV), and the market shares of the main players in Italy (RAI, Mediaset, Sky and minor players).