3 December 2013
Book before 30 November and save 10%!
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Despite the economic downturn, the Italian TV market is still dynamic, and so it will be in the coming years. In 2013 the TV market is still in recession. In the following two years it will start its recovery, but as a whole it will be under the 2008 value. Even with a reduction of the investments, from 2014 advertising will be the most prominent resource again. There is an overall resource transfer to Other Players, mainly thanks to the new broadband services and to the development of thematic channels on the digital terrestrial television.
The TV Market in Italy 2013-2015 Report analyses this new scenario, outlining the next 3 year developments with the support of data, tables and charts. This Report provides the overall growth forecast, the resources breakdown (licence fee, advertising, subscriptions), split by platforms (DTT, satellite, broadband TV) and main players (Rai, Mediaset, Sky Italia)