The Future of Streaming Content
The 16th edition of ITMedia Consulting Annual Report
Available on October 23rd 2018
On October 23, ITMedia Consulting will publish the XVI Annual Turning Digital Report on the state of television and the main trends in Europe.
The Report, which focuses on TV in Europe and on the relationship between broadcasters and the digital content industry, is the result of a long process of gathering and analyzing ITMedia Consulting. This year's report, in addition to the traditional overview on the television market, broken down by resources, audiences, media mix, platforms and multichannel, presents thematic focus on the main trends and phenomena in rapid development:
- The possibilities of vision expand, new technologies such as blockchain represent the main drivers of change. Increases the impact of the new frontiers of customized advertising in the television world, which also shows a strong consolidation in terms of mergers and acquisitions, supported by strong investments in the contents of original productions.
- In this context, online advertising becomes significant in the mix of resources linked to advertising, especially in light of the ever-increasing relationship between video streaming and live offer (sport in particular), as experimented on the occasion of the last FIFA World Cup.
Turning Digital is a unique reference point for all the actors in the industry.
for orders filled before 16 October 2018